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Internet marketing, also known as online marketing and e-marketing, is the promotion of brands, products and services over the Internet. By utilizing Internet marketing, businesses can increase their reach to existing and potential customers by inviting them to read, engage, and subscribe to their Web presences. Businesses that desire to enhance their internet marketing efforts and Web traffic should approach their online marketing efforts in a comprehensive, organized way that includes, blogs, email, social networking, social media, video, and mobile applications. Among the most ubiquitous and effective of these vehicles are Facebook, Google+, Twitter, YouTube, and LinkedIn. Also essential to Internet Marketing are the strategic use of SEO (Search Engine Optimization) and Pay-per-Click Marketing.