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Social Media Marketing is the practice of obtaining Internet traffic or recognition through the use of social media sites such as Facebook, Google+, LinkedIn, Twitter, and YouTube. Web-based marketing hinges on the necessity to create a constant flow of content that attracts users and encourages them to share with their online communities. In this way, messages and information that stem from businesses can be shared with the assumption that the information is creditable because it is coming from a member of one’s community. Social media marketing is cost-effective because it permits positive messages to be distributed freely In addition, this marketing apparatus is endlessly accessible because anyone with an Internet connection is a potential customer. The introduction of SmartPhones has revolutionized Social Media marketing because users take their phones with them everywhere they go; this translates into constant connectivity.