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Video Marketing is a powerful tool that helps businesses grow through the use of web videos, blogs, streaming video, YouTube clips, and direct email videos. Studies show that web users searching for information would prefer to watch a video rather than read, and reports indicate that videos are 50 times more likely to get a first-page search engine ranking than text-only pages. Competitive businesses use video marketing to establish and maintain visibility and brand-awareness. Video also presents invaluable opportunities for businesses to present instructional, sales, and advertising material in highly positive environments.